How to start a holistic health business - My top 5 tips

Starting and growing a holistic health business can be incredibly rewarding, but it requires more than just passion and expertise in your modality. Whether you’re a doula, reflexologist, Reiki practitioner, or offer any other holistic services, there are key strategies that can help you thrive. In this post, I’m sharing the top five tips that have helped me build a successful holistic health practice—and I believe they can help you too!

1. Have Multiple Streams of Income

As a holistic health practitioner, offering multiple services is a smart way to diversify your income and keep your practice thriving, even during slower periods. Think about your skills and how they can complement each other. For example, if you’re a doula, you might also offer reflexology, Reiki, or postpartum support. These offerings not only attract different types of clients but also ensure that you’re less dependent on one source of income.

Why it works:

Diversifying your services increases your reach to a broader audience.
You can offer package deals that combine different modalities, which can increase the perceived value of your services.
During slower times in one area of your practice, the income from another can keep your business afloat.

If you're thinking of adding another modality to your business, consider what feels aligned with your current offerings and what would complement your existing skillset.

2. Have a Strong Online Presence

In today’s digital world, having an online presence is essential for attracting new clients and growing your business. A strong online presence doesn’t just mean having a website (though that's a must!)—it also includes social media, email marketing, and even content creation, like blogging or YouTube videos.

How to build your online presence:

Website: Create a simple, easy-to-navigate website that clearly outlines your services, prices, and contact information. Make sure it’s professional and reflects your values.
Social Media: Platforms like Instagram, Facebook, and LinkedIn are great ways to share your knowledge, connect with potential clients, and build community. Be consistent with your posts and try to include a variety of content: tips, client testimonials, behind-the-scenes glimpses of your practice, and personal stories.
SEO: Optimize your website for search engines so that potential clients can find you. Keywords related to your services, location, and offerings will help you rank higher in search results.

A solid online presence is about building trust, showcasing your expertise, and making it easy for people to find you when they need your services.

3. In-Person Networking

While the internet is a powerful tool, in-person networking remains one of the best ways to grow your holistic health business. Getting out into your community, attending events, and connecting with other like-minded professionals can help you build relationships that lead to referrals and collaborative opportunities.

Where to network:

Local Business Groups: Joining groups like local women’s business networks or chamber of commerce meetings can be invaluable for finding new clients and professional connections.
Wellness Fairs & Expos: These events are great places to showcase your services, meet potential clients, and network with other holistic health practitioners.
Collaborations: Look for opportunities to collaborate with other wellness professionals, like massage therapists, acupuncturists, or chiropractors. Mutual referrals can be a great way to build your client base.

Networking in person builds trust, and it’s also a great way to support your local community and fellow entrepreneurs.

4. Invest in Your Own Healing

As holistic health practitioners, we often focus on helping others heal. However, it’s equally important to invest in our own healing. Practicing what you preach will not only benefit you personally but will also enhance the services you offer to clients.

Why it’s important:

Personal Growth: Taking the time for self-care ensures that you’re showing up as your best self for your clients.
Professional Development: Continuing education, attending workshops, and seeking out mentorships can deepen your knowledge and expand your skillset.
Energetic Alignment: If you’re offering energy healing or emotional support, it’s important to keep your own energy aligned. Investing in your own healing practices helps you stay grounded and connected to your clients.

Consider scheduling regular self-care routines, booking healing sessions, and seeking personal therapy or mentorship to continue your own growth. When you’re balanced and energized, you’re better able to serve others.

5. Use Manifestation Principles

Manifestation isn’t just about envisioning your dreams; it’s about aligning your thoughts, actions, and energy with the reality you want to create. When you use manifestation principles in your business, you’re actively attracting the right opportunities, clients, and success into your life.

How to incorporate manifestation into your business:

Set Intentions: Clearly define what you want to achieve in your business—whether it’s more clients, a new service, or a larger income stream. Write your intentions down and revisit them regularly.
Visualize Success: Spend time visualizing your ideal clients, the growth of your business, and the life you want to create. This helps you stay aligned with your goals and reinforces positive thinking.
Gratitude: Practicing gratitude is an important manifestation tool. When you’re thankful for what you have, you create more abundance in your life. Celebrate small wins and successes along the way.

Manifestation is all about creating a mindset that attracts positivity and opportunity. When you align your actions with your goals and trust the process, you open up space for success to flow into your business.

Conclusion

Building a successful holistic health business requires a combination of practical strategies, self-awareness, and a bit of magic. By diversifying your services, building a strong online presence, networking in person, investing in your own healing, and using manifestation principles, you’ll set yourself up for long-term success.

Take these tips and start applying them today—you’ll be amazed at the growth and opportunities that follow. Remember, building a thriving business is a journey, and with the right mindset and actions, you’re sure to create the practice of your dreams! All By the Moon training programs include our Build Your Holistic Business course for a more in depth, step by step, how-to on building your business from 0 to as busy as you want to be!